I’ve shared a lot over the past week about @witcheryfashion’s new direction … and my DMs have been full of customers who no longer feel welcome in a store they’ve loved for years (a store many of their mothers loved too). This is just a 2.5 minute summary of my thoughts - thanks @katrinablowers and @7newsqueensland for having me share them. From the outside looking in, this new direction looks like a case study for PR, marketing and business students on what not to do. But maybe it’s actually wo