Operation: Make Pamela a Hyytiäinen A certain Pamela revealed in Vogue Scandinavia that she wants to reconnect with her northern roots and reclaim her grandfather’s Finnish family name. We couldn’t ignore that. As the world’s most functional city and the capital of the world’s happiest country, Helsinki couldn’t be happier to help out a fellow Finn. So we made a campaign just for her. Public, yet deeply personal. Very Helsinkian. We’re inviting Pamela to Helsinki to help make her wish come true.
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Operation: Make Pamela a Hyytiäinen A certain Pamela revealed in Vogue Scandinavia that she wants to reconnect with her northern roots and reclaim her grandfather’s Finnish
Visit Helsinki. . Operation: Make Pamela a Hyytiäinen A certain Pamela revealed in Vogue Scandinavia that she wants to reconnect with her northern roots and reclaim her grandfather’s Finnish family name. We couldn’t ignore that. As the world’s most functional city and the capital of the world’s happiest country, Helsinki couldn’t be ...
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