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YouTubeThe Builders Club
How Colgate Brainwashed an Entire Nation! 🤯
How do you sell a product to a market that doesn’t even use it? 🤔 In this business case study, we break down the brilliant Colgate marketing strategy that turned a basic hygiene product into an absolute daily necessity in India. When modern toothpaste tubes failed in the 1930s, Colgate didn’t force the market—they adapted. By launching ...
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