Changing Minds: Workshops in Behavioural Science
Changing Minds: Workshops in Behavioural Science
3 months ago
ucl.ac.uk
'If you can stay home, you must stay home.' 'Staying apart keeps us together.' This is the deliberate, strategic, psychological messaging crafted by the Behavioural Insights Unit. Active at both a state and federal level in Australia, and in other countries like the United Kingdom, they are also known as 'Nudge Units'. Nudge is a concept by Nobel Laureate economist Richard Thaler that is widely deployed in the corporate marketing world, and embraces 'soft paternalism' which exploits human failur
9:43
'If you can stay home, you must stay home.' 'Staying apart keeps us together.' This is the deliberate, strategic, psychological messaging crafted by the Behavioural Insights Unit. Active at both a state and federal level in Australia, and in other countries like the United Kingdom, they are also known as 'Nudge Units'. Nudge is a concept by Nobel Laureate economist Richard Thaler that is widely deployed in the corporate marketing world, and embraces 'soft paternalism' which exploits human failur
29.4K viewsDec 3, 2021
FacebookDiscernable
Meet Chloe & Jia Yi from the Behavioural Insights, Design Thinking and Data Analytics team from MOM’s Co-Lab Department. Find out how they use data, behavioural insights and design thinking to deliver human-centric programmes and policies. This video was produced in accordance with IMDA’s guidelines on filming. | Singapore Ministry of Manpower
2:31
Meet Chloe & Jia Yi from the Behavioural Insights, Design Thinking and Data Analytics team from MOM’s Co-Lab Department. Find out how they use data, behavioural insights and design thinking to deliver human-centric programmes and policies. This video was produced in accordance with IMDA’s guidelines on filming. | Singapore Ministry of Manpower
321.6K viewsSep 18, 2021
FacebookSingapore Ministry of Manpower
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