When choosing your brand name, try to keep it under 4 syllables. The shorter name is easier to remember and incorporate into a logo. It’s why Federal Express changed their name to FedEx back in January 2000. Just think of some of the most iconic brands…Tesla, Nike, Pepsi, and Apple. All short and to the point. And when big companies have longer names, they tend to come up with short, memorable variations. American Express is also known as Amex. United Parcel Service is also known as UPS.Coca-Col