Google Ads published new reporting data retention limits that change how long advertisers can access historical performance ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing a spike in Google search ranking ...

Google has added cross-channel conversion reporting to its Analytics Data API, giving developers programmatic access to paid ...

Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited ...

Cloud-native data analytics startup Sigma Computing Inc. has closed on an $80 million Series E funding round that doubles its ...

WebFX reports that Google Analytics 4 data is often unreliable, missing insights due to browser blocks, impacting marketing decisions.

Google is adding a new Data Manager summary view, no-code Google tag upgrades and Meridian GeoX, a tool for measuring ...

Google previews Meridian GeoX, Meridian Studio, Data Manager updates, and visual Google tag setup ahead of Google Marketing ...

Discover how Google engineers leverage AI for greater creativity. Learn about the shift in software development now!

Hackers are leveraging a critical authentication bypass vulnerability in the WordPress plugin Burst Statistics to obtain ...

As advertising reaches a new era in measurement and metrics, Google has combined data and causality to build out a series of ...