When we talk about artificial intelligence, most people immediately think of futuristic robots and self-driving cars. But here’s the truth I’ve learned over years of working with data and leading ...

When AI models fail to meet expectations, the first instinct may be to blame the algorithm. But the real culprit is often the data—specifically, how it’s labeled. Better data annotation—more accurate, ...

Elon Musk’s A.I. firm is scaling back on “generalist A.I. tutors.” Allison Robbert/POOL/AFP via Getty Images Data annotation may not be the most glamorous job in Silicon Valley, but it’s indispensable ...

Scale AI—which helps companies like ChatGPT improve the data that feeds their systems—is pictured on a laptop in New York on Aug. 16, 2023. On TikTok, Reddit, and elsewhere, posts are popping up from ...

Artificial intelligence is blamed for taking away thousands of jobs. But, it also creates a few — at least for now. That’s because some artificial intelligence systems are still pretty dumb. They need ...

Data annotation, or the process of adding labels to images, text, audio and other forms of sample data, is typically a key step in developing AI systems. The vast majority of systems learn to make ...

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or client, annotations are ...