Advertisers have cause to question the video inventory they’re buying. A recent report by Adalytics claimed brands are paying premium prices for YouTube TrueView ads that mostly appear on less ...

YouTube advertisers demanded refunds from the Google-owned video sharing service after a study found viewers were allowed to entirely avoid commercials that play ...

A comprehensive report from measurement company Adalytics provides a long list of cases where TrueView ads didn’t seem to adhere to Google’s quality standards. Ads were served on third-party sites and ...

Google will soon begin rolling out changes to TrueView discovery ads in YouTube. The ads, which will appear at the top of the YouTube query results page, are aimed at viewers who search for content on ...

Google violated its promised standards when placing video ads on other websites about 80% of the time — a dismal rate that raises questions about the search giant’s transparency’s online ad business, ...

If you have been using YouTube long enough, chances are you are aware that YouTube primarily generates revenue through advertising. As of 2023, the most commonly-used YouTube ad formats include ...

As a video ad industry executive, I am often asked to provide perspective on two topics: new innovative video ad products, and what Google is doing. These topics have been combined recently with a ...

YouTube is a great platform for consumers to learn about products, but when they're ready to buy they often go somewhere else. The people at YouTube parent company Google have noticed this, so they ...