CU Boulder’s visual identity uses specific colors, fonts, photography, icons and graphic elements to create a cohesive, distinctive and recognizable brand. The official CU Boulder colors are CU Gold, ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a red container of fries, Ronald McDonald. But just two years ago, if you ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

Building a brand today is faster than ever—but also more competitive. Whether you’re launching a startup, growing ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Each year, SVA’s MPS Branding program (chaired by designer, author and Design Matters podcast host Debbie Millman) offers an annual course called the Honors Branding Project, wherein a select group of ...

Learn about the W&M Bray School Lab visual identity. Renowned Cuban graphic designer Alejandro Rodríguez Fornés, known as Alucho, developed visual and metaphorical identities of the work we do in ...