Japan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Influencer marketing has evolved from a trend into a ...

They don't age, complain, cancel gigs or doomscroll like the rest of us, and they're cashing bigger checks than some of the flesh-and-blood stars they were once modeled after. In a plot twist straight ...

Mint Fantôme is a virtual, anime-style influencer, with 347,000 YouTube subscribers. The virtual YouTuber, or VTuber for short, appears as a digital avatar online. The creator behind Mint took an ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

AI has made it dramatically easier to make artificial "personalities" within a matter of minutes. A few natural language commands dictating how the "persona" looks and talks is enough to get the job ...

AvatarOS, a virtual avatar startup founded by Isaac Bratzel, closed a $7 million seed investment. Bratzel previously worked for the company behind Lil Miquela, a popular virtual influencer. Read the ...

Virtual influencers (VIs) are computer‐generated personas, often driven by artificial intelligence, deployed by brands and agencies to engage consumers across social platforms. Ranging from highly ...