As a result of the pandemic, we know people want to gather together, wherever they are. No longer are events solely a tentpole activation for marketers, with inaccurate or too-broad KPIs aimed at a ...

Digital networking solutions are reshaping how participants connect at conferences, with technological tools now taking the ...

As 2022 begins, businesses are planning the events and conferences that will carry them through the coming year, and while the future is still uncertain, marketers are seeking to create strategies ...

The COVID-19 pandemic changed the world in more ways than one, impacting how many people worldwide live and work. From students and office employees to event managers and Fortune 500 companies, ...

With potential buyers worldwide not able to attend a tour of facilities in person, the opportunity to hold hybrid events is growing for companies. But how can businesses replicate the in-person ...

The corporate meetings industry at the end of 2022 has turned back the clock. For many, it’s pretty close to 2019 again: live, in-person meetings have returned. Most locations outside of Asia have ...

According to the survey, 42% of marketers plan to decrease spending on physical conferences and tradeshows over the next year. Respondents are increasingly turning to virtual events, with 40% ...

Events have been an integral part of the B2B marketing toolkit for generating qualified leads. And today, many of those events are offered in all-virtual or hybrid formats. Embracing technology to ...

The world of conferences and trade shows was hit as hard as an industry could possibly be hit by the Covid pandemic. The industry was completely dependent on physical events, which were almost totally ...

Monetizing events and assessing and proving their value to internal stakeholders has always been a challenge for marketers and planners alike. Now, in the new events landscape, things are getting more ...

There are three types of events people can attend to accomplish their professional goals: physical events, virtual events, and hybrid events, with each having their pros and cons regarding personal ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...