Tide already dominates detergent. Why is P&G pushing a new version?

Researchers and developers believed they could improve the company’s crown jewel—and sell consumers on a laundry ‘tile.’ ...

Tide owns 40% of the detergent market — so why is P&G reinventing it with something industry experts say nobody needs?

P&G already dominates the $25 billion laundry market. Rather than wait for a rival to disrupt it, the company reimagined its ...
The Drum

P&G trials a subscription service for Tide washing powder

But, beyond that, the FMCG-giant was reportedly caught off guard by how popular the Dollar Shave Club – an online subscription service for razors – proved to be among consumers, and the resulting ...
Nasdaq

Tide Makes the Biggest Upgrade to Its Liquid Detergent in 20 Years with Its Most Advanced Formula Yet

Tide’s new formula delivers a boosted clean with breakthrough stain removal, whitening, brightening, and scent CINCINNATI--(BUSINESS WIRE)-- Tide, America’s #1 trusted laundry detergent brand, ...