In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

They’re majestic and impossible to ignore — it’s no wonder elephants have inspired some of the most powerful advertising campaigns ever created. From WWF’s heartbreaking appeals to stop poaching, to ...

This year’s ADWEEK’s Creative 100 is really something, celebrating the sharpest minds in UK advertising. It’s a ...

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...

As we move through the second half of 2025, digital advertising has reached a curious inflection point. What was once a race to outspend competitors on audience targeting and bidding algorithms has ...

In some ways, the attention game for brands is only getting tougher. The increased pace of the cultural cycle and the tidal wave of slop hitting our feeds have added a layer of suspicion to any brand ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID. Released this week, the latest addition to ...

Savanna puts South Africa on the global stage at the 2026 Advertising Effectiveness Awards.