Yes, Beyonce silenced the doubters, the dad-filled Doritos ad was cute and Oprah's narration of the military-themed Jeep commercial made your eyes misty. But the one ad you didn't see Super Bowl ...

Last year, CBS forced SodaStream to remake its first Super Bowl commercial after facing pressure from Coke and Pepsi. The initial ad from the Israeli soda kit manufacturer directly attacked both ...

The commercial features Scarlett Johansson sensually sipping a soda The line that killed the ad%3A %22Sorry%2C Coke and Pepsi%22 Company says network fears the soft ...

Are you a print subscriber? Activate your account. 17 hours 29 min ago 18 hours 11 min ago 20 hours 56 min ago By E.J. Schultz - 21 hours 15 min ago By Ad Age and Creativity Staff - 22 hours 19 min ...

NEW YORK (CNNMoney) – Super Bowl commercials are known for being controversial. But what happens when one stirs things up among advertisers themselves? Apparently, they never get to hit the air.

SodaStream (SODA +0.00%), however, was a no show this time around. After captivating Super Bowl watchers with back-to-back years of controversial ads, SodaStream sat the big game out. It's surprising ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 21 hours 2 min ago 21 hours 2 min ago By Asa Hiken - 21 hours 15 min ago 21 hours 33 min ago By Jon Springer - 1 day ...

Too hot to handle? An “uncensored” version of Scarlett Johansson‘s sultry Super Bowl ad for SodaStream has been banned by Fox — but not for the reasons you might think. According to USA Today, the ...

At first glance, it appears as if United Kingdom broadcasters should be embarrassed by the rejection of an ad for SodaStream. It looks as if they are kowtowing to Coke and Pepsi in order to ensure ...

SodaStream’s spot in the 4th quarter of the Super Bowl was undeniably cunning in their successful attempt to make a meaningful and memorable statement during the big game. The ad focused in on ...