Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

Freelance journalist and broadcaster, writing about music and the arts. You may have seen the term bandied about, you may even have heard one of the mind-numbing (yet infuriatingly catchy) songs, and ...

If you know the difference between Tralalero Tralala and Ballerina Cappuccina, chances are your child is already deep into the latest viral craze: Italian Brainrot. As a mum of three boys, I can ...

No, you're not having a stroke: Tung Tung Tung Sahur is a real thing on the internet that people are shedding tears over. As Steal a Brainrot breaks user records in Roblox and Fortnite, the ...

The birthday boy was turning 7, and the party had everything you might expect: balloons. A bounce house. And lots and lots of brainrot. How do I know this? Because as a mom of four, it's become my job ...

TOKYO – In a Japanese shop selling pocket-money trinkets, there is a rack of toys, stickers and keyrings based on a global crew of AI-generated characters that almost every child – and very few adults ...

If you’re the parent of a t(w)een, the memes that fill your social media feeds are probably a whole lot different than your teenager’s. You might be used to seeing a distracted boyfriend, a dog ...

Steal a Brainrot is a Roblox experience where players can purchase and steal Brainrots to generate income. The game was released on May 16, 2025, and has garnered billions of visits since then. Its ...

Unlock a veritable army of free Brainrot characters without even loading your weapon when you redeem these new Brainrot ...