Marketing is most effective when creativity is paired with a data-driven strategy. Reaching the right customers — and generating consistent revenue — requires understanding how people actually ...

Innovation is all about value, and both internal communications and external marketing have a critical role to play in determining whether an invention has any chance of becoming an innovation. When ...

Last week, Fire Enterprises, Inc. (FEI) Marka explained “push” and “pull” marketing basics to marketing novice Cecil. This time, Marka and quick learner Cecil discuss integrated and B2B “push” and ...

The complex business buying decision, involving many people, has always been the primary talking point among marketing professionals. The common belief that only push marketing strategy works well in ...