Ever since the invention of washing machines, the process of doing laundry has become rather straightforward. Simply toss the dirty laundry into the machine, fill up the detergent, and let the preset ...

Persil recently launched its reformulated product under the guise of helping consumers maintain “That New Clothes Feeling” by focusing on doing more than simply removing stains. Rather, the brand is ...

Persil laundry detergents first appeared in stores in 2015, and soon thereafter this import from Europe cleaned up in Consumer Reports’ tests, taking Tide down a notch. A Super Bowl commercial ...

Add Yahoo as a preferred source to see more of our stories on Google. Consumer Reports has no financial relationship with advertisers on this site. Dirty laundry is big business: Sales of detergents ...

Persil is encouraging young audiences to touch grass in a new campaign via an elaborate hoax with top gaming influencers. Aping the language of game trailers and the hype that surrounds the ...

In this video I walk you through a stacked in store Target deal on Persil Activewear Clean laundry detergent. I show how I ...

Unilever brand Persil has ambitious plans to modernize its image and marketing with a new detergent, Wonder Wash, as it looks to appeal to more households. We’ve all seen the classic laundry advert: ...

Add Yahoo as a preferred source to see more of our stories on Google. A television advert for Persil washing liquid has been banned over “misleading” claims the product is “kinder to our planet”. The ...

Back in March, Persil, owned by Unilever, launched a new advert to showcase its products and their supposed benefit for the planet. Persil washing up liquid’s advert showed a beach that was covered in ...

Unilever's advert for one of its laundry detergents, Persil, has been banned for being misleading about its environmental benefits. The television advert said Persil was "kinder to our planet", and ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Laundry detergent brand Persil has teamed with fashion ...