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The real reason paint colors that look perfect on the chip look wrong on the wall

The color on that tiny chip is technically lying to you every time.
Los Angeles Times

Prepare to be obsessed: Apps let you test drive paint colors without lifting a brush

Paint chips are so 20th century. Not sure what color to paint the living room? There’s an app for that. In fact, there are several. Over the past decade, major paint manufacturers have introduced free ...
The New York Times

Picking the Right Wall Color Isn’t Easy. Here’s How the Pros Do It.

We tagged along to see how Brigette Romanek, a celebrity designer in Los Angeles, chose a new color for her bedroom. By Tim McKeough Everyone knows that paint is one of the easiest, cheapest ways to ...