The milk tradition will never be spoiled at the Indy 500, even if you have an odd milk choice that goes against the grain. The Indy 500 milk celebration is one of the most scrutinized decisions for ...

The Indy 500 has been a staple of American motor racing since 1911, and the tradition of the winning driver being handed a ...

After completing a strenuous, multi-hour workout, pretty much the last thing anyone would want is a large bottle of milk. Unless, of course, you're the Indianapolis 500 winner, and in that case, a ...

INDIANAPOLIS — Two of the greatest traditions of the Indianapolis 500 began in the same year when Louis Meyer became the first three-time winner of the Memorial Day Classic at the Indianapolis Motor ...

Dumping milk on the Indianapolis 500 winner is a distinct but long-standing tradition in Indy Motor Speedway history. Not alike any celebratory antics in American sports, the Indy 500's uniqueness in ...

In one way or another, many American sporting events have grown synonymous with beverages over the years. While each Super Bowl we wait and see what color of Gatorade gets dumped on the winning ...

INDIANAPOLIS – One of the Indy 500’s unique traditions is for the winner to drink milk after taking the checkered flag. With a full field of 33 drivers taking part, organizers need to know their milk ...

Forbes contributors publish independent expert analyses and insights. I have been chasing race cars since the first Michigan 500 in 1981. Rick Mears is shown drinking from a bottle of milk in the ...

Indianapolis Motor Speedway, American Dairy Association Indiana and Prairie Farms Dairy are collaborating to bring Indianapolis 500-branded milk pints and cartons to fans across the Midwest. More than ...

Editor's note: Alex Palou has won his first-ever Indianapolis 500, which means he'll have a glass of milk waiting for him at the finish line. But what kind of milk will it be? This story was ...