The Masters Tournament is adding virtual reality and generative AI to the golf fan experience in the latest attempt to grow the game. For the 2024 tournament, IBM (IBM) and Masters introduced an app ...

The Masters is often described as a place where time stands still. The last bastion of a bygone era before every golfer hit it 300 yards. After all, everyone knows about the Masters no-phone policy ...

You can watch every shot from the 2026 Masters online, getting almost the entirety of tournament coverage through Masters.com and the Masters apps. However, those are smaller screens. If you want to ...