Marketing automation giant Marketo has been snapped up by a private equity buyer in a deal that values it among the top ad and marketing tech investments ever. Vista Equity Partners, which took a ...

Marketo is owned by private equity firm Vista Equity Partners who bought the company for $1.8 billion in 2016. Adobe is in late stage talks to acquire Marketo and a deal could be announced in the next ...

Google Cloud has a substantial new business customer. Marketo, which sells business software used by corporate marketing professionals to target and reach prospective buyers, is moving from its own ...

RESTON, Va.--(BUSINESS WIRE)--Software AG (Frankfurt TecDAX: SOW) today announced it has joined Marketo’s best-of-breed partner ecosystem, LaunchPoint®. As a result of the partnership, customers of ...

(Reuters) - Adobe Systems Inc on Thursday agreed to buy Marketo Inc for $4.75 billion (3.5 billion pounds) from private equity firm Vista Equity Partners Management, adding heft to its cloud-based ...

(Reuters) - Adobe Systems Inc (ADBE.O), the maker of image-editing software Photoshop, is in negotiations to buy Marketo Inc, a privately held cloud-based marketing software company, according to ...

Marketo shares surged after the company's initial public offering today, rising more than 50% from its offering price. Marketo, which provides marketing automation software, priced 6.06 million shares ...