In more formal language, the term genericization means a brand name that is commonly used to describe a whole product segment. In the automotive world, the name Jeep is often used to describe any type ...

Mahindra has introduced the updated Thar for 2025 with prices starting at ₹9.99 lakh (ex-showroom), identical to the outgoing version. (X: AUTO TODAY) Mahindra has introduced the updated Thar for 2025 ...

Theo has dedicated his life to cars. He has studied the only Automotive Journalism course in the world located at Coventry University and describes this passion as a clinical obsession. Give Theo four ...

The 2025 Thar facelift keeps its rugged charm alive, while adding modern touches that make the overall package more enticing Mahindra has updated its much-loved lifestyle SUV, the Thar, with a minor ...

Since its relaunch in 2020, the Mahindra Thar has grown beyond being just an SUV. It has become a cultural statement — a symbol of freedom, exploration, and individuality. Yet, for all its charm, ...

Mahindra has given the iconic Thar three-door a much-awaited update, featuring some exterior tweaks and interior enhancements. While it still gets the same boxy designs that Thar fans love, certain ...

Mahindra has also introduced a new hero colour, Citrine Yellow, alongside existing options such as Tango Red, Everest White and Stealth Black. Mahindra & Mahindra on Thursday expanded its lifestyle ...

Mahindra has launched the 2025 Mahindra Thar facelift, priced from Rs 9.99 lakh (ex-showroom). It can be considered a mild update as the 3-door off-roader gets subtle cosmetic changes and a couple of ...

Mahindra is working on an all-electric Thar and the prototype was showcased back in 2023 at the brand’s FutureScape event in South Africa, along with the Scorpio Pickup concept. The Thar EV, called ...

Mahindra's 2025 lineup is a mix of exciting electric cars, bold facelifts, and popular SUVs, ready to redefine the SUV game and push the boundaries of performance. Mahindra is all set to take 2025 by ...