If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a ...

Get ready to push the pedal to the metal as LEGO is hitting the track with a new Formula 1 Racing Helmet set. Charles Leclerc is a highly talented F1 driver and is one of the sport's leading ...

Formula 1, the elite motorsport, and Lego, the famous brick-building toy, have one thing in common—both brands have legions of fans around the world and a following unlike any other. Now, the two ...

Lewis Hamilton is widely regarded as one of the greatest drivers in Formula One history. He made his Formula One debut back in 2007 with McLaren and nearly won the championship in his rookie season.

“It’s an amazing gift for F1 lovers!” ...

This coming weekend, the Las Vegas Formula 1 Grand Prix is scheduled to unfold in Nevada, marking another important step towards the conclusion of the current season. With all the eyes of the media, ...

In the nearly year since Lego and Formula 1 launched their partnership, the collaboration has bolstered fan engagement and the demographic reach for both brands. Lego has introduced meticulously ...