The logo will be used in conjunction with diversity-focused IBM programs and initiatives, BM’s Chief Diversity Officer Lindsay-Rae McIntyre said in a news release Friday. She said the new symbol is a ...

IBM's striped logo is one of the world’s most iconic visual designs. Created in 1972 by Paul Rand, the “father of graphic design,” this simple yet powerful wordmark has outlasted 10 U.S. presidents ...

This vintage poster collection is a must-see for any graphic design junkie. Everyone knows the Eye, Bee, M poster designed by Paul Rand in 1981–the same legend who drew IBM’s blue stripe logo. His ...

IBM has proudly introduced a new, rainbow take on its logo in a sign of its continued support for the LGBTQ community. “Today, I am proud to introduce a new symbol that will represent IBM’s ongoing ...

IBM, one of the big tech companies that spoke out against North Carolina’s controversial HB2, is stepping up its support for diversity with a new rainbow logo. Lindsay-Rae McIntyre, Chief Diversity ...

Over the years, a rivalry between Apple Inc (NASDAQ:AAPL) and International Business Machines (NYSE:IBM) blossomed in the computer industry. Apple co-founder Steve Jobs took on IBM and was even ...