Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Every year, executive teams around the world spend months ...

Is your organization about fun? How often do your customers giggle? How much of your business strategy is about funniness—not just entertainment, but customer experiences made joyful by design? What ...

Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource constraints to cultural resistance, this ‘execution gap’ kills momentum before ...

Cecily, the financial controller of a startup tech firm, describes what typically happens when her CEO returns from a conference. “She always comes back with a ‘great’ idea. And for a while we all put ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

This is the second of a three-part series focusing on AI end-user adoption and training, following “Why AI Adoption and Training Matter.” Organizations across industries are investing heavily in ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Many an executive already acts like strategy has joined the ...

There’s no doubt that AI has accelerated product marketing. Your copy is getting drafted faster, your personas are cleaner, and your positioning frameworks are getting shipped before your coffee is ...