Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

It is no secret that golfers who are fit for the proper equipment will perform better, and since the only piece of equipment you use on every single shot is the golf ball, getting fit for the right ...

Finding the right golf ball can transform your game, and it starts with knowing what you need. A high price tag doesn’t always mean it’s the best fit for your game. That’s because golf balls are ...

There’s the wrong way to find a golf ball for your game, like, say, foraging in the woods or grabbing the first sleeve you spot on the rack. Then there’s the right way: by doing your research and ...