Today’s candy aisle is looking more colorful than ever. But amidst the bright packaging, there’s a subtle, hidden shift: ...
Who ever could guessed how vast, varied, and devout the world of gummy candy would become? According to one analysis, the gummy candy category is already worth nearly $500 million, and it’s expected ...
While intense sour and bold fruity flavors have helped brands carve out a space in the crowded gummy category, brands look towards variety mixes and cross-brand partnerships to attract ongoing ...