If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Open. Click. Buy. It may soon be that easy. Email marketing, once a ...

Marketers are putting significant effort into using their subscriber data to make their campaigns significantly more individually relevant. Email personalization has been a major priority for ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Email marketing is essential for any business to grow. Simply ...

True personalization requires understanding people as people, and most organizations still treat them as behavioral data ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Most B2B marketers plan to use AI for personalization. And many feel it will actually help, judging by a new study from ON24: Personalization in the AI Era—What B2B Marketers Need to Know and What ...

Although email marketing is still central to most retailers’ strategies, many are still falling short in personalizing these messages, according to research from SimpleRelevance. In fact, only 9% of ...

Mass email blasts sent to undifferentiated contact lists are delivering diminishing returns, and in 2026, the penalties for ...