Justifying a price premium for a brand is one of the most tangible ways marketing can drive impact in a business. Yet, persuading customers to not simply default to buying the cheapest product is ...

Procell’s new creative says its longer-lasting batteries can help businesses save money. The integrated B2B campaign, titled “Procell Battery Changer,” pushes the Duracell brand designed for ...

Azamara Cruises has announced a strategic partnership with Procell to launch Procell InSite onboard its small cruise ships. The professional brand of the Duracell Company, Procell InSite is a ...