You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Google’s new Demand Gen campaign is designed to capture engagement and actions across YouTube, including Shorts, Discover, ...

In 2007, before the economic apocalypse stopped everything in its tracks, the ad tech industry witnessed a bevy of acquisitions in the broader display ecosystem: RightMedia, BlueLithium, Doubleclick, ...

A specter is haunting the ad network industry. The number of ad networks has mushroomed in recent years. Some of them were born from technologists building a better mousetrap; others resulted from the ...

On Tuesday, Cox Digital Solutions (CDS) announced that it is adding a new brand, Appetite Media, to its portfolio of vertically-focused site networks. According to the release, Appetite Media will ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...