The first step toward understanding what a direct channel of distribution offers - also known as a direct marketing channel - is to understand what a channel of distribution is. Simply, a distribution ...

Branded manufacturers are currently enjoying the greatest advantage their industry has ever seen: direct-to-consumer marketing. While the name pretty much says it all, it’s important to understand the ...

Brands reach their consumers via an ever-increasing number of channels. The ability to accurately parse out the effects on buying behavior of the various touch points, and understand each channel’s ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...