The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy ...

The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has received.

(Reuters) -Spending on AI-powered search advertising is poised to surge to nearly $26 billion by 2029 from just over $1 billion this year in the U.S., driven by rapid adoption of the technology and ...

MRI-Simmons and S&P Global Mobility are expanding advanced audience capabilities into Nielsen ONE. The collaboration will ...

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

Digital advertising has always evolved alongside technology, but the pace of change over the past few years has been especially rapid. Privacy regulations, AI-driven ...

For decades, marketing was ruled by instinct. You hired a charismatic creative director, let them dream up a campaign and hoped it would resonate. But hope isn’t a strategy in 2025. The best marketing ...

OpenAP, the data-driven, data-matching platform for publishers, has now expanded the number of platforms it will serve. What -- if any -- specific effect this will have on the marketplace going ...

For years, paid social ads and sponsored content gave brands an easy way to reach the right people at scale. Today, costs are climbing, competition is intense and privacy changes have stripped away ...

Both Spotify Technology S.A. SPOT and AppLovin Corporation APP are leveraging AI within their respective ecosystems, offering compelling ad-tech strategies. Spotify's AI features are consumer-facing ...