Shipping early and iterating toward success might have been enough for product teams to survive in the past—but getting the right products to market faster is only becoming more challenging. In the ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

This article originally appeared in the December 2007 issue of Business Communications Review magazine. Most customer service executives spend a considerable amount of time thinking about the need to ...

Victoria has over 15 years of experience in marketing across the commercial and third sector. As Corporate Marketing and Customer Insight Manager she oversees the development of targeted marketing ...

Piwik PRO is revolutionising the digital marketing landscape by offering a built-in Customer Data Platform (CDP) as part of its freemium Core plan. This move empowers marketers to better understand ...

New research reveals 66% of brands see CX improving — while only 17% of consumers agree. What's behind that major customer ...

Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here's how to tell whether ...

Gavin Fabian is Chief Product Officer for HST Pathways, a leading provider of cloud-based end-to-end solutions for outpatient surgery. 1. Know your market and customers intimately. 2. Identify the ...

In the old world of commerce, the creative class initiated cultural trends. Then, the business class would pick them up for distribution and branding, turning them into consumer trends. But with the ...