This weekend when the Los Angeles Rams and Cincinnati Bengals take the field on Super Bowl Sunday, it will mark the return of cheerleaders to the biggest sports event in the United States, after they ...

MEMPHIS, Tenn., April 18, 2025 /PRNewswire/ -- Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is ...

The Indianapolis Colts cheerleaders unveiled a new, less revealing uniform this week the team says breaks "traditional stereotypes" of cheer attire and is more conducive to its use — dancing. The ...

MEMPHIS, Tenn., Jan. 23, 2026 /PRNewswire/ -- Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is ...

The NCA & NDA Collegiate Cheer and Dance Championship, produced by the National Cheerleaders Association and National Dance ...

The Supreme Court issued a 5-2 opinion (PDF) today allowing cheerleading uniforms to be copyrighted. The case, Star Athletica v. Varsity Brands, is expected to have broad effect in the fashion world ...