In an excerpt from Taschen’s The Elements of Brand Design, Katharina Sussek and Jens Müller chart the genesis and evolution of modern branding and visual identities, from the 19th century to how we ...

In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

New York-based graphic designer applies typography, editorial design, branding, and information design across architecture, ...

The studio was tasked with distinguishing the platform from the sea of AI sameness by putting human taste, judgement and ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

Italian yacht builders Sanlorenzo have introduced ‘Tomorrow’s Timeless’, a new visual identity and directive for the brand ...

Pentagram partner Hugh Miller introduces a refined visual identity for Welsh denim manufacturer Hiut, combining utilitarian ...