See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Period blood isn't blue. Women know this, but it's possible men don't, ...

A new commercial airing in England for Bodyform, a popular brand of feminine hygiene products, is breaking down period taboos when it comes to bleeding and spotting. The company has begun airing ...

Bodyform has made headlines as the first brand to make a TV advert featuring ‘blood’ on a sanitary pad rather than the traditional blue liquid. The ad demonstrates the pad’s absorbency by having ...

The crimson wave. The time of the month. Aunt Flo. The list of period euphemisms are endless. The stigma attached to menstruation has long meant that period ads have shied away from portraying periods ...

Add Yahoo as a preferred source to see more of our stories on Google. Period blood isn’t blue. Women know this, but it's possible men don't, particularly if they've been watching feminine hygiene ...

Bodyform are on a bloody roll this year when it comes to challenging period-related taboos. Back in June, they released an ad campaign which ditched the weird blue liquid and featured images of actual ...

What happens when someone with no knowledge about period watches a commercial for sanitary pads? He or she might end up believing that women bleed in blue during period. Glorifying motherhood on one ...

Because periods are just SO taboo and god help us if we had to be reminded that half the population really do bleed once a month, real life sanitary towels have never, ever before been shown in TV ...