According to Showhero’s State of the Trade Shows 2026 report, understanding attendee behavior is essential for exhibitors, and the report says “68% of attendees say they identify booths to visit ...

JIANGMEN, GUANGDONG, CHINA, January 21, 2026 /EINPresswire.com/ — As the global exhibition landscape advances, businesses are discovering innovative methods of ...

The modular booths enable exhibitors to create premium designs on a realistic budget, which allows them to focus more resources on digital engagement, marketing and experiential elements. Modular ...

When brands invest in exhibitions, retail displays or live events, the floor is often one of the last things they think about ...

No matter your industry, capturing attention is essential. Even more so at trade shows. Exhibitors are constantly seeking innovative ways to stand out amidst the bustling floor, and while elaborate ...

Skyline Exhibits, a leader in trade show exhibit design and manufacturing, today announced an expansion of its Amplify ...

Editor’s Note: This article was published on Jan. 21, 2026. It has been updated as of May 11, 2026. Recently, I had a mentoring session with a marketing intern prepping for her first trade show. This ...

Every trade show veteran has the same story: the booth confirmation that arrived three weeks late, the shipment that vanished somewhere in transit, the new product launch that suddenly needed signage ...