Like most B2B organizations, we are constantly analyzing our audience for our Demand Gen Report publication, as well as our B2B Marketing Exchange event. Given our unique focus on B2B and performance ...

Many B2B brands have jumped into marketing strategies often used by consumer brands, including blogs, whitepapers, and LinkedIn thought leadership. But one undervalued medium still hasn't become a ...

Jonathan Franchell, CEO & Founder of Ironpaper, a B2B growth agency that uses data-driven and creative processes to drive business results. Does this sound familiar? Your chief marketing officer is ...

How many marketing emails did you delete this morning? How many LinkedIn requests did you ignore because they were clearly a sales pitch? We've trained ourselves to spot a pitch a mile away—and to ...