Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. Business-to-business ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

With today’s omni-channel commerce landscape, B2C companies are often also B2B, and vice versa. This crossover in business models is a fruitful strategy, as it allows for increased revenue streams and ...

When talking about performance marketing, people normally think of online advertising. Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their ...

Every October in Orlando Florida, 250 of the world’s leading CMOs gather for an invite-only, two-day pre-conference before the official ANA Masters of Marketing event, organized by the Association of ...

Unlike Chinese investments in the past, which were state-backed and focused on infrastructure, the B2B model is more commercial and a business-driven partnership.

In the vast $1.6 trillion information technology sector, if you’re shopping for new tech products, chances are you’ve come across TechTarget, the 20-year-old digital-media pioneer in lead-generation ...

A performance-driven framework powered by first-party data and verified engagement, designed to drive measurable full-funnel B2B growth As B2B organizations operate in an increasingly privacy-first ...