Mercedes-Benz attempts to portray the "art of creating desire" with a strategic co-promotion campaign with the upcoming movie "Avatar: The Way of Water." To kick things into gear, the car manufacturer ...

Add Yahoo as a preferred source to see more of our stories on Google. Unlike other tentpole promo partner campaigns, the filmmaking team behind Avatar 2, read director James Cameron and producer Jon ...

LOS ANGELES -- The new sequel, "Avatar: The Way of Water" should wow audiences with another visually immersive storytelling treat, just as the original "Avatar" did more than a dozen years ago.

Daimler has just announced its futuristic Mercedes-Benz Vision AVTR at the ongoing Consumer Electronics Show (CES), created thanks to a newly-announced partnership with the Avatar movie franchise. The ...

Director James Cameron pushed the boundaries of science fiction with his wildly successful film, Avatar, and it’s now become the inspiration for a radical new concept car from Mercedes-Benz. Subscribe ...

Add Yahoo as a preferred source to see more of our stories on Google. While we’ve seen plenty of wild concepts cars over the years, none have been quite as out there as the German automaker’s latest.