If a consumer sees a vehicle they like at the grocery store parking lot, their child’s school or just about anywhere, USAA is giving its members the opportunity to gain information immediately about ...

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

Ford created new technology that could allow drivers to find their vehicles using augmented reality simulations. Based on an AR experience powered by the mobile phone, users would be directed to the ...

As the manufacturer of some of the world’s most sophisticated cars, as well as a champion in the world of motorsports, Mercedes-Benz is no slouch when it comes to cutting-edge technology. However, ...

CAROLINA BEACH, NC (WWAY) — Robin Cowie is the Founder and CEO behind Skillmaker.ai. The Carolina Beach-based company is using virtual and augmented reality to train auto technicians. Cowie’s Career ...

BMW's North American branch worked with Google Cloud to offer a new perspective into the iX and i4 all-electric models. The German marque has developed the iX and i4 AR Experience, which allows users ...

So many high horsepower gas guzzlers. You'd think they have no idea Global Warming is occurring, and blowing past previous projections. Humanity on the road to ...

For bringing truly immersive sports and entertainment to venues around the country Cosm operates immersive “shared reality” venues that, thanks to 87-foot diameters, 12K+ resolution LED domes, and ...

Here’s a rundown on the differences between virtual reality and augmented reality and the popular uses of each. A man experiences Google's Daydream View VR headset. Meta CEO Mark Zuckerberg unveiled ...