Communication within an organization is essential. Knowing the target audience that you intend to communicate with is just as important. You can communicate until you're blue in the face, but if your ...

In the nonprofit world, mission is everything—we exist to solve problems and serve others. None of us, no matter our wealth of knowledge or resources, can achieve our mission in isolation. Our success ...

The best way to ensure peak physical performance is to maintain a regime of exercise to keep our bodies physically fit. In much the same way, exercising one’s mind, skills and capacity to utilize ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. The life of a modern consumer is extremely fast-paced. They are active, mobile ...

Digital media has changed the consumer-brand relationship. Traditionally, brands were created by professional marketers. Now, advertising is a collaborative effort that includes the audience. Social ...

When starting, growing or even just maintaining a business, finding and retaining an audience and customer base is paramount. A good marketing strategy will contain various forms of audience ...

As everyone enters 2014 with fresh perspective and, hopefully, a rejuvenated sense of enthusiasm for “what could be” with their profession, New Year’s resolution lists are flying. Often, though, these ...

You have /3 articles left. Sign up for a free account or log in. Tyler McFadden is a PhD Student in the Department of Biology at Stanford University. He is co-founder ...

This course examines a variety of social, cultural and psychological issues as they relate to the audiences for mass and social media. It analyses people's everyday engagement with a mediated world.