In December 2015, Amazon discontinued its highly popular Product Ads programs, even though the ads had been popular for both the company and its advertisers. Reason? Amazon made its decision based on ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also ...

With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep. With full-screen ads on its smart displays, Alexa is becoming less like an assistant and ...

Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it. Amazon advertising operates within its own closed ecosystem, making ad ...

Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns. Amazon Ads has introduced an agentic AI tool in Creative Studio ...