When advertisers buy programmatic ad inventory, their belief is that they are purchasing ad space on reputable sites so that they reach consumers in a moment of deep engagement. Anyone who spends ...

Advertising by more than 140 major global brands is supporting the proliferation of unreliable artificial intelligence-generated news and information websites (UAINs), according to an analysis ...

Made-for-advertising (MFA) websites have been allowed to exist for years within the digital ecosystem and have contributed to the disruption of user experience, devaluing content, and creating ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. According to the August 2023 RTB Supply-Path Benchmarking report by ...

More than 140 brands are advertising on low-quality content farm sites—and the problem is growing fast. People are using AI chatbots to fill junk websites with AI-generated text that attracts paying ...

Laptop fans can rest a little easier. Some of the most notorious made-for-advertising websites on the internet are now no more. These sites had been operated for years by Content IQ, a so-called (and ...

Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing. What’s the narrowest, niche, specific type of targeting you ...

Microsoft has updated its exclusions controls and reporting for Microsoft Advertising Audience Ads and Search Ads. You can now centrally manage website exclusions across accounts and campaigns, apply ...